Search engine optimization (SEO) is the process of optimizing websites to improve their visibility and ranking on the search engine results page (SERP) for specific keywords and phrases. This will allow new & loyal customers to find your business on search engines such as Google, Bing & Yahoo.

Competition for online visibility is especially aggressive on the search engine results page, with millions of websites online. Therefore, businesses need to implement SEO strategies, in order to stand out and rank higher on the search engine results pages to attract more customers. If optimized correctly, SEO can generate organic traffic, drive leads and increase sales and revenue for your business.

Creating quality content that’s relevant to the user’s search intent is a key component of SEO, along with ensuring it’s technically optimized for search engines. Therefore, one of the key components of SEO is conducting keyword research to identify words and phrases that users are searching for related to your business, products or services. This allows businesses to understand what their target audience is searching for and create content that is relevant to them and meets their needs.

Once the keywords are identified, businesses need to ensure that they use them strategically throughout their website’s content. This includes incorporating them in the website’s title tags, meta descriptions, headings and body content.

However, in order to fully optimize SEO, we believe in unifying this information with our paid marketing efforts to build a holistic marketing strategy for a best in class digital marketing approach.